When global Fortune 500 company PPG Industries needed a way to showcase the amazing features of its Trivex brand of lenses, they didn’t want something conventional. They wanted something that could make an impact.
Trivex: Vision Quest provided the solution. This game transformed the glasses-purchasing process from uneasy to exhilarating. By positioning Trivex-wearing kids as sci-fi superheroes, the game reinvigorates the customer experience.[Trivex: Vision Quest]
In Trivex: Vision Quest, the superior qualities of Trivex Lenses (impact resistance, UV protection, optical clarity, and more) become upgrades that directly influence how the player approaches the game. Vision Quest takes the product features and benefits of Trivex Lenses and lets the customer feel and experience them, not just read or see them.