Columbia Records is one of the oldest and best-known names in the music industry. Always striving to keep their competitive edge, Columbia Records partnered with MCS on some innovative gaming activations with an Old Town Road hypercasual game.

Players become one with this famous, chart-topping horse and enjoy a new way to engage with the track and share their experiences with others.

[Old Town Road]

Hip Hop Horses

Hip-Haw, Yee-Hop

Horses in the Back

Ride ‘Til You Can’t No More

Experience the Song like Never Before

The Old Town Road hypercasual game integrates music and gameplay in ways that will keep your hooves tapping. Perform well and boost the bass or isolate key parts of the track, but stumble and the track start to unravel.

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